
3 Ways to Get Your Work Noticed by Interior Designers
As a fine artist, your work has the power to transform a space—and interior designers are always searching for pieces that make a statement. The right designer can introduce your art to a new audience, integrating it into projects where it becomes the centerpiece. Here’s how to make sure your work stands out to them:
1️. Engage with Designers on Instagram
Instagram is the ultimate platform for showcasing your art and connecting with designers. Follow designers whose style aligns with yours and engage with their posts authentically. Comment on their work, share your admiration, and start conversations. Over time, this creates organic relationships, making them more likely to notice your work. Avoid tagging them in your posts unsolicited—focus instead on building rapport.
2️. Create a Professional Portfolio & Tear Sheets
Your portfolio is your art’s resume, so it needs to shine. Include high-quality images of your work in real-life settings, with dimensions, mediums, and any customization options. Additionally, create tear sheets for your key pieces. These one-page overviews should include a beautiful image of the artwork, its size, available framing options, and pricing. Tear sheets make it easy for designers to pitch your work to their clients and incorporate it into their projects.
3️. Offer a Trade Pricing Program
Designers work on clear budgets and timelines, so having a trade pricing strategy is essential. Offer trade discounts for interior designers, special pricing for bulk orders, and a clear process for custom commissions. The easier you make it for designers to work with you, the more likely they are to keep coming back for your art. Transparent pricing and timelines also show you’re a professional who understands their world.
By focusing on these strategies, you’ll position yourself as a fine artist who understands and values collaboration with interior designers. It’s all about creating opportunities for your art to be seen, appreciated, and integrated into stunning spaces.
Want more detailed “how to’s” and more insider strategies like this? Join the The Artisan’s Playbook—your ultimate guide to connecting with designers and growing your art business. Let’s get your work into the spaces it deserves!