3 Ways to Get Your Work Noticed by Interior Designers

Whether you’re a leatherworker, fiber artist, ceramicist, or another type of maker, getting your creations noticed by interior designers can be a game-changer. Designers are constantly on the hunt for unique, custom pieces that add personality and depth to their projects—and your work could be exactly what they’re looking for. Here’s how to make sure they find you:

1️. Engage with Designers on Instagram
Instagram is where designers go for inspiration and connections. Instagram isn’t just a gallery for your work—it’s where relationships happen. First, be sure that your own Instagram page showcases your work well. Your bio should clearly state what type of work you do, and your link in bio should lead to all your relevant sales tools. Next, start by following designers whose aesthetic aligns with yours and engaging with their posts. Leave meaningful comments about their work—something thoughtful, not just “Love this!” Be consistent and genuine. Building an organic relationship over time will make them more likely to notice and appreciate your craft.

2️. Create a Standout Portfolio & Tear Sheets
Your portfolio is your chance to show designers what you’re all about. Include professional photos of your work, descriptions of your materials and techniques, and stories that highlight what makes your pieces special. For an extra edge, create tear sheets—concise, beautifully designed one-pagers that showcase individual products or projects. Include dimensions, materials, available colors or finishes, and customization options to make it easy for designers to pitch your work to their clients.

3.  Develop a Trade Pricing Strategy
Designers love makers who are easy to work with. A clear trade pricing strategy—including discounts for wholesale or bulk orders—shows you’re ready to collaborate. Be upfront about your lead times and offer quick, accurate quotes. Designers are juggling tight schedules, so if you can make their lives easier, you’ll quickly become their go-to artisan.

By focusing on connection, presentation, and professionalism, you’ll stand out as a maker who understands what designers need—and why your work is the perfect fit for their projects.

Want more detailed “how to’s” and more insider strategies like this? Join The Artisan’s Playbook—your ultimate guide to connecting with designers and growing your creative business. Let’s get your craft into the spotlight!