3 Ways to Get Your Work Noticed by Interior Designers
As a woodworker, your craft is your passion—and finding the right interior designers to promote your pieces can take your business to the next level. Designers are always looking for artisans with unique, high-quality work that tells a story. So, how do you get their attention? Here are three approachable and effective strategies:
1️. Engage with Designers on Instagram
Instagram isn’t just a gallery for your work—it’s where relationships happen. First, be sure that your own Instagram page showcases your work well. Your bio should clearly state what type of work you do, and your link in bio should lead to all your relevant sales tools like your website, press links or other relevant links. Next, start by following interior designers whose style aligns with yours, and take the time to engage with their posts. Leave thoughtful comments on their work, sharing what you love or offering insights they might appreciate. Avoid being salesy; focus on building genuine connections. Over time, they’ll start recognizing your name, and when the time is right, your work will already be on their radar.
2️. Create an Impressive Portfolio & Tear Sheets
Think of your portfolio as your first impression—it has to wow. Showcase your best work with professional photos, clear dimensions, and details that tell the story behind each piece. And don’t forget tear sheets (sometimes also called “cut sheets” or "specification sheets”). These one-page overviews should highlight each product or past project with clear photos (both overall and detail images), available wood species, finishes, and custom options. Tear sheets are incredibly useful for designers pitching your work to their clients.
3️. Create a Trade Pricing Strategy
Here’s a secret: designers love working with woodworkers who “get” the industry. A clear trade pricing strategy shows you’re serious and easy to work with. Offer wholesale discounts, scalable pricing for larger orders, and transparent timelines. Bonus points if you can provide quick, accurate quotes—designers are busy, and anything that saves them time will make you their go-to resource.
Making these small shifts in how you present yourself and your work can make all the difference in attracting interior designers who align with your vision.
Want more detailed “how to’s” and more insider strategies like this? Join the waitlist for The Artisan’s Playbook—your ultimate guide to connecting with designers and growing your artisan business through meaningful trade partnerships. Let’s get your work noticed!
